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Ride share apps liker Uber and Lyft are making efforts in keeping their customers safe. Do you think their effort are sufficient and how could they improve?
Not all of us have wandered on the side of the road with just a dream, backpack, two feet, and a thumb in the air letting the world know you needed 4 wheels to take you where you needed to go. If you’ve always wanted to get into a strangers car and put your destination and life in their hands, worry no longer! The art of hitchhiking has now been brought to the masses. It’s an opportunity available to anyone now with companies like Uber and Lyft. There are many dangers of hitchhiking of course, and those dangers come included with the upgraded Uber and Lyft version. Crazy then is still crazy now, and that crazy may just be getting paid to drive you around.
There are many things passengers can do to keep themselves safe. Countless number of pre-recordings are being shared via social media that go something like “Hey, when are you going to get here? We’re waiting for you. We’re checking up on ‘Find My Friends’ to see where you are.” These voice recordings are used to deter potential driving predators. There’s also tips that say to travel in groups, verify the car you are getting into is actually your driver, or wait for the driver inside a building. Other tips include the following:
“If you are uncomfortable with potential driver’s rating, cancel the ride and call for another. Share your trip details with friends or family.
“Uber users can tap “Share status” to share driver’s name, photo, license plate, and location with family or friends.
“Lyft users can tap the “Send ETA” icon which will send a text message to family or friends.
“If your ride hailing service doesn’t offer a status or ETA share option, snap a picture of the vehicle license plate and send it to a family member or a friend.” (https://rmis.ucsf.edu/tips-stay-safe-while-ridesharing)
All of these are great tips, but the company itself should also be responsible for the safety of the passenger while in the passenger is in the car that is representing their company. “Uber and Lyft, popular rideshare companies, are currently under investigation for numerous allegations of physical assaults, rapes and sexual assaults, incidents of verbal abuse, and other forms of inappropriate conduct by their drivers.” (https://ankinlaw.com/rideshare-services-safety/) That’s not a headline you want associated with your company, I would think.
Uber needs to do better. “Investigations show that rideshare drivers with criminal backgrounds are often hired after minimal background checks that don’t include fingerprinting, putting rideshare passengers at risk of serious harm.” (https://ankinlaw.com/rideshare-services-safety/)
Uber is taking steps to be more thorough in their vetting and screening process, but there is certainly more that they can do. Pervy Paul the driver is not the only issue a passenger could face while getting into a ridesharing car. Drunk drivers, drowsy drivers, distracted drivers, all of those are potential risks when hailing a ride through a simple app. Accidents have actually increased since Uber and Lyft have speeded their way into our daily routine. “Nationwide, fatality car accidents have risen approximately 3% in cities where rideshare services operate. ” (https://mainorwirth.com/blog/rideshare-accidents/) 3% doesn’t seem like much, but when you consider that’s around 1,100 lives lost, it’s a much heavier statistic.
First step on lowering these statistics is to be even more thorough in vetting drivers. Requiring routine online training for drivers should be mandatory, as well as updated background checks as well.
Uber’s second step is to get better at responding quickly and effectively to flagged drivers. I recently came across an offensive and bullying themed tweet on twitter. Easy as you please, I clicked ‘report,’ the basic prompts asked me why, and then it was submitted. I got a dm from Twitter letting me know my report was submitted and then once a decision was made a few days to a week or so later, they let me know how it was resolved. If something like an offensive tweet can be investigated on such a large platform like Twitter, then surely Uber can make more of an effort investigating reports of drunk or disorderly driving, as well as reports on the behavioral problems of drivers. “Between August 2014 and August 2015, regulators with the California Public Utilities Commission reviewed 154 passenger complaints. Regulators claim that out of those 154 complaints, Uber only investigated 21 cases by contacting just 50 of the drivers accused of drunk driving.” (https://ankinlaw.com/drunk-uber-drivers/)
The third step would be to just have better communication overall. Their safety app is a very wonderful and useful tool, but it could be utilized even more. Do passengers or drivers even know how insurance and compensation is going to work out in the case of an accident in regards to ridesharing? They need to be more open about their coverage for $1 million third party liability, but only if the victim’s insurance doesn’t foot the bill. Economic and punitive compensation depends on state and seriousness of accident, so obviously they can’t provide exact answers, but Uber should be able to provide simple links to the user’s state legislature, or helpful reminders explaining the need for awareness for users.
Uber can continue to provide resources like their app, but they can also do better at screening their drivers, responding and reacting more quickly and thoroughly to flagged drivers, as well as helping passengers and drivers know their options in case an accident or situation does occur.
-Natalie Rowley











